In 2017, I was appointed to launch Europe’s largest tech co-working campus. The 68,000 square feet space was the former Olympics and now sits at the heart of Here East – an incredible innovation and creativity business ecosystem with London’s Olympic Park.
As Head of Marketing, my role was to lead the launch and growth strategy for Plexal and ensure significant visibility for its official opening during London Tech Week.
- I developed a 6 point plan to rapidly develop awareness, customer engagement & sales leads;
- 12 month/360 degree growth marketing & communications plan
- Design leadership & agency selection for new website
- Calendar of rich video & image sharing content
- Growth marketing strategy
- PR Fame campaign to attract broad-scale coverage
- Select & working with partners to support growth ambitions
- The campaign reached 129m, delivered 300% uplift in customer enquiries, tripling social media engagement & increasing daily website visitors from 400 to 1,700;
- On launch day, Plexal was the lead trending London story on Twitter;