ART& TECHNOLOGY< THE VIRTUAL REALITY PROJECT AT TATE MODERN

If you love where creativity and technology collides and haven’t had a chance to check out Tate Modern’s latest VR art x tech installation – please go there before it closes in April http://www.tate.org.uk/whats-on/tate-modern/exhibition/modigliani/modigliani-vr-ochre-atelier. I was lucky enough to tell the PR story – sharing how Preloaded worked with Tate Modern and HTC Vive to create the first ever VR installation within a major Modigliani Retrospective. The campaign has now wrapped and generated a heap of debate and coverage including Creative Review, FT, The Memo, BBC Radio 2, London Live and a new raft of major speaking platforms throughout the year. #collaboration #London #creativity #innovation